Whether you’re introducing a new service, launching a brand or expanding your existing product line, staying on message and delivering a well-crafted communication campaign is crucial to cutting through the marketing chatter. Our creative team will help you create, develop and execute a coordinated marketing, communication and activation plan designed to excite and engage your fans to get them talking about your brand.
We’ll help you boil down your messaging and determine which are the most crucial points to focus on. We’ll help you differentiate your messaging from the competition and create a comprehensive campaign that incorporates multiple communication touch points designed to deliver your message and introduce your brand to future fans with clarity and creativity.
Developing a successful marketing plan starts with planning - that’s obvious. What’s equally important is the roadmap you develop and how you intend to create a relationship with your customers. Part of a well produced creative campaign is having a plan and a set of goals to build your campaign around. The following page outlines the fundamentals of building that plan.
Having been know for over 4 decades as a family friendly resort, Okemo management wanted to solidify their place in the market, but knew that if they were going to continue to compete against both local and destination resorts they would ultimately need to modernize their target market, messaging and creative direction.
Tasked with creating a new look and feel for the winter 2018/19 campaign, Four Nine led key resort staff and ownership through a series of brand exploration workshops, consumer message testing and creative direction development. Following a comprehensive brand immersion and discovery we refined and developed the resorts marketing and advertising campaign with a fresh, bright, modern family direction. The campaign included – a Target Consumer ID, Campaign Messaging & Creative Direction, Photo Briefs, a Print and Digital Ad Campaign, Radio Ad Concepts and Creation, Billboard Creative, a Printed Winter Guide, Copywriting.
View the Client Case Study: Okemo Resort
As a leading supplier of scarves and accessories, V. Fraas - the German based textile manufacturer had been paying attention to the booming Athleisure market with the success of brands like Lululemon and Athleta.
They also realized there was a lack of accessories within the market and with their manufacturing expertise they were primed and ready to tap into the market… but first they needed a well crafted brand identity to do so.
Four Nine developed and delivered a comprehensive brand launch plan that included – Brand Immersion, Target Consumer Identity, Brand Name, Logo, Tagline, Copywriting, Photo Shoot, Content Development, Website Design & Build.
View the Client Case Study: Balance by V. Fraas
With over 700 wishes granted throughout its 25 year history Vermont’s Make a Wish chapter has helped hundreds of Vermont children get through some of their most challenging times with a smile.
In 2013 the organization turned to Four Nine to help reestablish its branding and creative direction and we couldn’t have been happier to lend a hand with its Branding & Identity, Print Advertising, Event Branding & Collateral as well as Email Marketing Campaigns.
View the Client Case Study: Make-A-Wish Vermont